SOCIA
SOCIA
Posting without a plan makes results hard to read.
Days with a post, last 4 weeks10 of 28MTWTFSS
Your social media. Finally understood.
Know whatto post next.
SOCIA connects your social accounts, analyzes your content and audience, identifies opportunities, and helps you decide what to create next.
The problem
Posting shouldn't be guesswork.
Most accounts still decide what to post from instinct, a scattered set of apps, and whatever worked last week. SOCIA turns those signals into decisions.
Without a baseline, one good post looks like luck.
Posts that beat your median1 of 4
0.5×
0.8×
2.4×
0.6×Views two days after posting, against your median post at the same age.
The formats that are working in your niche show up before most accounts notice.
You posted none in 90 daysStory carousels+84%in 8 weeks, across 3 competitors
8 weeks agoThis week
Median interactions per story carousel, three competitors you follow on Instagram.
Competitors adjust every week while you are still reading last month's numbers.
Eastside Bean Co. +30% Harbor Street Coffee +34% You +8%
8 weeks agoThis week
Median interactions per post, each week, on Instagram.
SOCIA connects the signals into one next step.Your posts, your audience and your competitors, read together every day.
The loop
Every post teaches the next plan.
SOCIA01 of 05
Understand
Every post, against your own typical post.
What SOCIA does- Compares each post with your medianOn the same platform, at the same age, never a stranger's benchmark.
- Finds what your winners shareFormat, topic and time, from your own last 90 days.
- Reads your competitors' public postsWhat they post, how often, and what is working for them.
See SOCIA in action
Open any row to see the reason.
The Dashboard's Today card on the example account: the few things worth doing today, each with the numbers behind it.
“Three ways to order that aren't on the menu” is Tuesday's slot on this week's Content Plan. It is an educational Reel because your Reels got 1.8× the median views of your other posts over the last 90 days, across 64 posts. 6:30 PM falls inside your best posting window, 5 to 7 PM.
Sign up free to see yoursYour median post is the middle value of views across everything you posted in the last 90 days. SOCIA splits those posts into two-hour windows in your own time zone. The 31 posts published between 5 and 7 PM had a median 1.6× your overall one; the next best window, 11 AM to 1 PM, was 1.2×. Windows with fewer than 20 posts are left out instead of guessed.
Sign up free to see yoursThree comments arrived since you last opened the inbox. SOCIA drafted a reply to each from the way you have replied before. Nothing is sent until you approve it, and you can edit every word.
Sign up free to see yoursTwo days after Sunday's publish, this Reel has 2.4× the median views your last 20 posts had at the same age. A breakout alert fires above 2×. Friday's slot on the plan is a follow-up on the same concept.
Sign up free to see yoursNext on the Calendar: “The roast we almost didn't sell”, Wednesday 12:00 PM, waiting for approval
Daily recommendations are on Growth and up.
How it works
Four steps, every week.
From connecting your accounts to next week's plan, in the order SOCIA does it.
- 01
Connect your accounts
Instagram, Facebook and YouTube connect in a minute. SOCIA keeps a daily record from then on.
Instagram ConnectedFacebook ConnectedYouTube Connected - 02
SOCIA reads your posts
Every post is measured against your own median, so you can see what actually worked.
Your last 8 posts against your median (dashed) - 03
Get your weekly plan
What to post each day, when, and the evidence behind every slot.
Mon6:30p
Tue6:30p
Wed12pFri6:30p
Sun10a - 04
Make, publish, learn
Cut the Reel in Content Studio, schedule it, and its result shapes next week's plan.
First cutFri, 6:30 PM1.8×your median
The SOCIA engine
Everything from audit to your next move.
SOCIA watches your content, your competitors and your audience, then turns those signals into the next thing to do.
77Content Score
- Engagement 35%82
- Consistency 25%67
- Reach 20%71
- Timing 10%70
- Captions 10%100
Calculated from 64 Instagram posts, last 30 days. Each part is measured, then weighted.
- HHarbor Street Coffee2 posts above twice their median this week
- KKiln CaféSwitched to Reels: 3 this week
- EEastside Bean Co.Story carousels at 1.4× their median
Median interactions per post, last 8 weeks, from public posts.
Post a follow-up Reel on Friday at 6:30 PM.
Why it should work- Sunday's latte Reel has 2.4× your median views at the same age.
- 5 to 7 PM is your best window: 1.6× your median, across 31 posts.
- Your Reels got 1.8× your median views over the last 90 days.
Before you post, Content Studio lists the top fixes.
- Hook The pour starts at 0:02. Open on it at 0:00.
- Caption Five hashtags, within Instagram's limit.
- Format 9:16, 8 seconds: fits a Reel.
M6:30p
T6:30p
W12p
T·
F6:30p
S·
S10a
Best window 5 to 7 PM: 1.6× your median, across 31 posts, in your time zone.
One system, every week.Each step feeds the next, and each week starts from what the last one proved.
- Audit
- Plan
- Make
- Check
- Publish
- Learn
What's inside
Understand, decide, make, publish.
The screens behind each step, on the same example account and the same week.
Understand
See what beat your median.
Every post is compared with your own typical post on the same platform, not with a stranger's benchmark. What changed, what is working, what is missing and what to do next, with the numbers behind each line.
Top posts, last 30 daysInstagram, views Example
Views two days after posting, against your last 20 posts at the same age. Views as Instagram reports them.Decide
A week planned from evidence.
The Content Plan says what to post each day and why: the format that is working for you, the gap your competitors are filling, the time your audience shows up. Accept it, edit it, or schedule it as it is.
- MonBehind the counter: the 6 AM openReel, educational. Your Reels got 1.8× your median views over the last 90 days.6:30 PMPublished
- TueThree ways to order that aren't on the menuReel, educational. 6:30 PM sits in your best window, 5 to 7 PM: 1.6× your median views over 90 days.6:30 PMScheduled
- WedThe roast we almost didn't sellCarousel, story. Two of your three competitors post one every week; you have posted none in 90 days.12:00 PMNeeds approval
- FriPour from higher first: a latte at home, part 2Reel, follow-up. Sunday's latte Reel has 2.4× your median views at the same age.6:30 PMDraft
- SunAsk the regularsPost, community. Posts that asked a question got 2.1× your median replies over 90 days.10:00 AMNeeds approval
Every reason uses your own posts from the last 90 days. Nothing publishes until it is scheduled.
Make
Footage in, a first cut out.
Upload the clips you already have. Content Studio finds the usable moments, cuts a draft with captions you can edit, and puts it in the plan's open slot. Here, Friday's follow-up to Sunday's latte Reel.
Moments found
0:00Used
0:01
0:02
0:04Used
0:05
0:06Used
First cut, 8 seconds
- 0:00The pour, close up. “A better latte at home”
- 0:03Milk meets espresso. “Pour from higher first”
- 0:06The finished cup. “Then drop low to draw”
Goes to Friday, 6:30 PM, as a draft. Every cut and caption stays editable.
Publish
Approvals, for teams and clients.
Members submit, owners and admins approve, and approving is scheduling. Everyone sees the same Calendar and gets their own notifications. Nothing publishes by accident.
Waiting for approval2 posts Example
The roast we almost didn't sellSubmitted by Maya, for Wed 12:00 PM, Instagram and FacebookNeeds approval
Ask the regularsSubmitted by Maya, for Sun 10:00 AM, InstagramNeeds approval
Ask SOCIA
Ask anything about your account.
Answers from your own posts, audience and competitors, with what each answer is based on and a change you can apply.
Ask SOCIAAnalyticsLast 90 daysExample
What should I post this week?
S
Observed
Sunday's latte Reel has 2.4× your median views at the same age. Your posts between 5 and 7 PM get 1.6× your median, across 31 posts.
S
Recommendation
Post a follow-up Reel on Friday at 6:30 PM, and add one story carousel on Wednesday, a format two of the three competitors you follow post weekly.
Suggested update | Friday
CurrentPhoto: new pastry case
NewReel: pour from higher first, part 2
SOCIA cites only your own data. Review before publishing.Get started free
Supported platforms
Publish where your audience already is.
- Instagram
Posts and Reels, Trial Reels, collaborators, comment replies, posting-time analysis and analytics.
- Facebook
Page posts and Reels, scheduling and analytics for the Pages you manage.
- YouTube
Channel analytics, video and Shorts uploads, scheduling from the Calendar.
- TikTok
Accounts register now. Analytics and posting switch on when TikTok approves SOCIA's API access.
Waiting on TikTok
AI assistants
Ask Claude or ChatGPT about your own numbers.
SOCIA is an MCP server. Connect the assistant you already use from Settings, and it can read your SOCIA data on every plan, and draft and schedule posts on paid plans. It never sees your logins or tokens.
- AssistantClaude
Add SOCIA as a connector in Claude and ask about your week, your top posts or your plan.
- AssistantChatGPT
Connect SOCIA where ChatGPT lists custom connectors, with the same tools and the same limits.
- Any MCP clientClaude Code, Cursor and more
Any client that speaks MCP connects through SOCIA's own sign-in. Access is per workspace and revocable.
What an assistant can read, on every plan:
- Connected accounts
- Account analytics
- Top posts vs. your median
- Insights
- Today's recommendations
- Best posting times
- Content Plan
- Calendar
- Media library
Before and after
Better decisions compound.
Without SOCIA
- Guess what to post
- Check three apps for your numbers
- Research competitors by hand
- Post whenever there's time
- Find out a post flopped days later
With SOCIA
- Know what to post next, and why
- Instagram, Facebook and YouTube in one place
- Competitor patterns found for you
- Post in your own best window
- See each result against your median in two days
Results
See what each plan actually did.
Every planned post is measured against your median, and next week's plan changes because of it.
Last week's plan19 to 25 OctoberExample
Cold brew is backMon | Reel
1.3×How we roast on TuesdaysTue | Carousel
1.1×New pastry caseThu | Photo
0.8×Our corner at 7 AMSat | Photo
0.6×How to make a better latte at homeSun | Reel
2.4×Views seven days after posting, against your median post at the same age (the line).
3 of 5planned posts beat your median
2.4×best post: the latte Reel
What changes this week
- Reels beat your median again, so this week has three.
- Photos of the space stayed below it, so they are out.
- Sunday's Reel gets a follow-up on Friday.
Pricing
Monthly plans, no lock-in.
Free
$0per month
Understand one brand.
- 1 Brand Workspace
- 2 competitors per brand
- 30 days of analytics history
- Single user
Starter
$19per month
Run up to two brands with SOCIA.
- 2 Brand Workspaces
- 5 competitors per brand
- 90 days of analytics history
- 2 team members
Growth
$49per month
Grow multiple brands across every platform.
- 5 Brand Workspaces
- 15 competitors per brand
- 1 year of analytics history
- 5 team members
Pro
$99per month
Manage brands, clients, and teams at scale.
- 15 Brand Workspaces
- 30 competitors per brand
- All retained history of analytics history
- 10 team members
Every plan includes everything in the plans below it. Compare all limits and features.
Questions
Before you connect an account.
Instagram, Facebook Pages and YouTube connect today: analytics, scheduling and publishing. TikTok accounts register now; analytics and posting switch on when TikTok approves SOCIA's API access.
One Brand Workspace, 2 competitors, 30 days of analytics history, scheduling and publishing, breakout alerts, Content Studio's Build from clips, and read-only access for AI assistants. The pricing page lists every limit.
Only what is put on your Calendar. Nothing publishes until you, or an approver on your team, schedule it. On paid plans an AI assistant you connect can create and schedule posts within your plan's limits, and you can withdraw them before they go out.
From each platform's own API, for the accounts you connect. When a platform does not report a metric, SOCIA says so instead of showing a zero.
To build your analytics, plans and recommendations. It is not sold. Disconnect a platform and SOCIA deletes that platform's history. The privacy policy has the full list of what is stored and for how long.
Yes. Plans are billed monthly with no lock-in. A downgrade takes effect at the end of the period you have paid for.
Connect your accounts. Get your next post.
Link Instagram, Facebook or YouTube. SOCIA reads your own posts and tells you what to post next, why it should work, and when.
The free plan needs no card. Paid plans cancel any month.